Misunderstanding about the details of how Apply Pay works

Scope of the “Apple Pay is unique” Claim

  • Several commenters note a misreading: saying “Apple Pay does X” became “only Apple Pay does X.”
  • Many emphasize that Apple Pay is largely standards-based EMV contactless and not technically unique; Google Pay, Samsung Pay, and issuer wallets can use similar mechanisms (tokenization, device numbers).

Technical Mechanics: DPAN, PAR, and Tokenization

  • DPAN (device account number) is a tokenized card number stored in the secure element.
  • Consensus:
    • One DPAN per device per card, not per merchant.
    • It’s mostly static unless the card is removed/re‑added; some issuers can roll it.
  • Newer infrastructure can expose a PAR (Payment Account Reference) to merchants/payment processors, which links all DPANs (and often card reissues) for the same underlying account.
  • Net effect: wallets improve security (less useful to thieves, easier server‑side revocation) more than privacy.

Privacy and Trackability

  • DPANs hinder simple merchant-side tracking by raw card number but do not prevent it: PAR and other identifiers allow cross‑merchant and cross‑transaction linkage.
  • Banks and processors still see full transaction data; if they sell data, DPAN doesn’t stop that.
  • In-person Apple/Google Pay generally share only payment info; web/QR flows can pass name, email, address, depending on what the merchant requests.
  • Some argue EU GDPR already constrains secondary use of card data; others are skeptical that technical measures from Apple meaningfully change the data-broker landscape.

Regulation, DMA, and Antitrust

  • Strong debate over whether EU’s DMA and US antitrust suits reflect misunderstanding of integrated platforms or are necessary checks on gatekeepers.
  • One side: if governments want side‑loading, NFC access, RCS, etc., they should legislate clearly rather than stretch century‑old antitrust laws.
  • Other side: antitrust cases routinely bundle strong and weak points to reach negotiated remedies; critics outside law underestimate this and often see EU enforcement as anti‑US, despite many EU firms being fined too.

Banks, Retailers, and Competing Wallets

  • Banks in several regions built contactless and even their own NFC or app-based wallets before Apple Pay; resentment exists over Apple taking a per‑transaction cut on top of their infrastructure.
  • In places like Australia and Canada, banks’ own Android wallets were seen as clunky; users gravitated to platform wallets once available.
  • Some merchants disable NFC (especially in the US) to preserve tracking methods or favor proprietary payment/loyalty systems.

User Experience and Limits

  • Contactless limits and liability vary by country and by whether the transaction is authenticated (biometrics/PIN) or not.
  • Confusion exists about why phones/watches don’t show the transaction amount pre‑confirmation; commenters explain that the EMV flow and terminal behavior make this unreliable.