Ask HN: What's an appropriate compensation counter offer in London 2024?
Salary Negotiation Strategy
- Focus on BATNA (best alternative to a negotiated agreement): know what you’d realistically do if talks fail, and what you could get elsewhere.
- BATNA is not bluffing about other offers; it’s about your own clarity and willingness to walk away.
- Several suggest framing negotiations as collaborative and multidimensional (salary, title, equity, career path, flexibility, leave) rather than a single tug-of-war over base pay.
- Personal expenses and side income are seen as irrelevant to employers; value should be argued via market rates and replaceability, not personal needs.
- Some propose learning formal negotiation frameworks and reading dedicated books.
Salary Levels, Market Data, and Location
- Multiple commenters state senior IC roles in UK tech often start around £85–100k+, with “Head of …” roles materially higher, especially in London.
- Manchester is seen as a lower-paying market than London, but £85k for a senior in Manchester is described as decent.
- Salary sites (Glassdoor, levels.fyi, etc.) are widely viewed as underreporting real pay, for reasons like biased samples, stale data, and employer incentives.
Tax Bands, Pensions, and Salary Sacrifice
- The £100k–£125,140 “62% effective tax” band is explained as loss of the personal allowance plus NI, not a literal marginal tax drop afterwards.
- Many argue it’s not a “trap”: you still end up with more net income at higher salaries; progression matters more over time.
- Common strategy: use pension contributions and salary sacrifice (including cars) to stay below specific thresholds and reduce effective tax, with some caveats on mortgage affordability and employer policies.
- Over £100k also affects childcare benefits; this makes either staying clearly below or clearly above the band more attractive.
Equity and Stock Options
- Strong skepticism about counting equity as reliable compensation; many treat it as a lottery ticket.
- 0.2% for a very early, pivotal hire is described by several as low compared with common startup norms; suggestions range closer to 0.5–2% for first employees in tech, though exact numbers vary.
- Multiple warnings about “equity” that is discretionary, revocable when you leave, or hard to exercise/sell; such setups are often valued at ~0 by commenters.
- Horror stories include employees unable to afford exercising options, blocked from secondary sales, or fired before liquidity events.
- Advice: push for actual, non-revocable share ownership; ensure clear vesting, treatment on exit/termination, and realistic exit strategy before trading salary for equity.
Management vs Individual Contributor
- Repeated reminders that moving into “Head of” or management roles changes the work: more meetings, people issues, less deep coding time.
- Some report higher pay but much higher stress and ultimately regret, later taking pay cuts to return to hands-on engineering.
- Others note management can be ideal for those with strong soft skills and weaker interest in deep technical work.
- Career value of the title itself is discussed: a “Head of” role may unlock future higher-comp opportunities even if current pay is below market.
Side Income, Leave, and Non-Cash Compensation
- Several advise never mentioning side gigs in negotiation, as contracts often restrict outside work and it can only hurt leverage.
- UK allows small side income tax-free (trading allowance), but details beyond that are not deeply explored.
- Time off is highlighted as an important negotiation lever: extra vacation days, reduced hours, or flexible schedules can be very valuable, especially with young children.
- “Unlimited vacation” is viewed skeptically: can favor employers unless there’s a strong pro-holiday culture and/or guaranteed minimum stated in contracts.
Consultants vs Employees
- One view: use contractor day rates as a benchmark to back into a fair salary, then adjust for risk/benefits.
- Counter-argument: consultancy and employment are distinct markets; companies pay higher daily rates for flexibility, speed, and reduced long-term commitments, so contractor rates are a poor direct anchor for employee pay.
- Debate centers on whether using contractor rates is a powerful negotiation tactic or an inapplicable comparison.
General Perspectives
- Several urge getting real competing offers to calibrate market value rather than speculating.
- There’s disagreement on whether current compensation counts as “doing well,” with some stressing UK cost of living and others comparing to very high global tech comp.
- Multiple comments reiterate: don’t over-optimise around tax bands or hypothetical exits; prioritise sustainable cash compensation, realistic upside, and long-term career growth.