Apple may stop producing Vision Pro by the end of 2024
Headline and production news
- Many see the MacRumors headline as clickbait: “stop producing Vision Pro” is read as “discontinued,” while article text stresses it’s the current model and production lines can be restarted.
- Others argue semantics don’t matter much: halting production with large unsold inventory signals weak demand.
Demand, pricing, and perceived success/failure
- Broad agreement that $3,500 made AVP inherently niche; few expected mainstream uptake.
- Some frame it as a “devkit in all but name” or a “luxury tech‑demo” rather than a consumer product.
- Opinions split on whether this is an outright flop or a long‑term “Apple Watch style” slow burn.
- Several note discretionary spending is low and VR remains niche even at Quest prices.
Form factor, comfort, and real‑world use
- Weight, heat, and isolation are recurring complaints; many say it’s fine for an hour or a movie, not an 8‑hour workday.
- Multiple screens / virtual monitor use is attractive in theory but often described as tiring or underwhelming.
- Shared use is awkward: no proper multi‑user profiles, prescription setups take time, making one‑unit households impractical.
Software ecosystem and developer incentives
- Lack of compelling apps and especially games is seen as a major weakness.
- Some developers report very low sales (tens of copies) and immature APIs; many are reluctant to invest in a tiny installed base plus restrictive App Store rules.
- Apple is criticized for not funding or seeding more flagship content and for burning developer goodwill.
VR/AR, killer apps, and comparisons
- Ten‑plus years into modern VR, commenters still struggle to name a “killer app” beyond sims, Beat Saber–style games, and niche professional uses.
- AVP is often compared unfavorably to cheaper Quests for entertainment, and to hypothetical lightweight AR glasses for everyday HUD use.
- Some think AR glasses tethered to a phone are the real endgame; AVP is viewed as a stepping stone to that.