Collection: More Doctors Smoke Camels
Mid‑20th century cigarette ads claiming “More doctors smoke Camels” prompt a broader examination of how industry-funded messaging can masquerade as science and shape public perception for decades. Commenters contrast the scientific consensus that eventually emerged on smoking’s harms with today’s polarized appeals to “trust the science” around COVID-19, masks, and vaccines, noting how shifting guidance and sloppy media reporting erode confidence. The conversation extends to modern analogues—social media, junk food, political and medical advertising—arguing that critical scrutiny of evidence and incentives is essential, even when claims are wrapped in authoritative language.
Science, Trust, and Changing Evidence
- Multiple commenters stress that “science” is a process, not a fixed authority or ad slogan. It updates with new data.
- Some argue “the science” never truly said smoking was harmless; rather, industry PR and ads did, while evidence of harm accumulated from the 1930s–50s.
- Others use the smoking example to justify broad skepticism of scientific claims and institutions, especially when messaging later changes.
- Distinction is made between rational non-trust (treating a source as providing no evidence) vs reflexively believing the opposite of what a distrusted source says.
Covid, Public Health Messaging, and Skepticism
- A large subthread debates “trust the science” during Covid.
- One side emphasizes:
- Deference to expert consensus vs “Uncle on Facebook.”
- Vaccines greatly reduce severe disease and overall risk, even if not perfect.
- Guidance changed as knowledge and supply (e.g., masks) changed; that’s how science works.
- The other side highlights:
- Strong early statements (e.g., vaccinated people “don’t carry the virus”) that later proved overstated.
- Early discouragement of masks, later reversal, and perceived censorship of dissent.
- Claims that some low‑risk groups saw higher perceived vaccine risk than disease risk.
- Disagreement over whether mistakes and changing guidance justify broad distrust, or instead illustrate normal scientific revision.
Historical Smoking Evidence and Industry Behavior
- Commenters note early epidemiological links between smoking and lung cancer by mid‑20th century, plus much older cultural suspicion of tobacco harms.
- Tobacco companies funded “science” and PR to create doubt and generate friendly narratives, including hiring authors to attack anti‑smoking statistics.
- Examples given of conflicts of interest (e.g., heart associations and stress research historically funded by tobacco).
Advertising Tactics and Ethics
- The “More Doctors Smoke Camels” line is dissected as statistically irrelevant persuasion: doctors have no special knowledge of which brand is safer.
- Discussion of how the survey behind the slogan was biased (free samples then asking for “favorite brand” or “what’s in your pocket”).
- Older ads’ long copy, “costlier tobaccos,” and doctor imagery are seen as attempts to signal quality and health, not truth.
- Modern parallels drawn to advertorials, “premium” branding, “climate neutral” claims, and data‑driven optimization of attention.
Gender Targeting and Consumer Power
- Several note these Camel doctor ads skew toward women, contrasting with later hyper‑masculine campaigns like the Marlboro Man.
- Explanations offered: women’s magazines as placement, women as key household purchasers, and women as a growth market once many men already smoked.
- Historical references to campaigns like “Torches of Freedom” and early Marlboro marketing to women are mentioned.
Modern “Cigarettes” and Broader Lessons
- Commenters speculate on current harms analogous to mid‑century cigarettes: social media, sugar, ultra‑processed foods, political and medical advertising.
- There is agreement that advertising remains about emotional manipulation, not objective truth, and that media summaries of “the science” are often sloppy or overconfident.
- Some argue that to really know what science says, one must examine primary literature and understand its limits—something most people cannot do directly.