Candy Crush, Tinder, MyFitnessPal: Apps hijacked to spy on location

Advertising SDKs embedded in popular apps like Candy Crush, Tinder, and MyFitnessPal are enabling extensive location tracking, with data leaking even to losing bidders in real-time ad auctions and being resold by brokers. Commenters highlight that much of this tracking uses IP-based geolocation or system-level services, often beyond what users understand or intend when granting permissions, and that app makers and ad platforms are complicit rather than victims. The thread broadens into a critique of surveillance-based advertising, arguing that current incentives in capitalism and ad tech make pervasive, hard‑to‑avoid tracking almost inevitable without strong regulation or technical countermeasures like DNS blocking and VPNs.

Headline, culpability, and what’s actually new

  • Several commenters call the headline “hijacked” misleading: apps integrated tracking code deliberately and are accomplices, not victims.
  • The genuinely new point (for many) is that losing bidders in real‑time ad auctions also receive rich data from bid requests.

How location and identifiers are collected

  • Much of the dataset appears to use IP-based geolocation, not GPS; some argue this is less “direct” collection but still problematic.
  • Where fine‑grained GPS exists, users generally granted permissions via the OS; others note apps may fall back to IP geolocation when permission is denied.
  • Discussion of background app refresh on iOS/Android: plausible vector to regularly send identifiers to ad servers that then geolocate via IP.
  • Some suspect Google Mobile Services and ad SDKs can access more data than the host app’s explicit permissions suggest; whether this effectively bypasses permissions is debated and “unclear.”

Real‑time bidding and data firehose

  • RTB sends device/IP/location and context to many ad platforms for each impression; even non‑winning bidders can harvest data.
  • People note specialized firms exist mainly to “lose” auctions but keep the data, which violates ad platform terms but is reportedly underenforced.
  • Others add nuance: major exchanges throttle how many bid requests a low‑spend buyer sees; you don’t always get 100% of traffic.

Accuracy and granularity of location

  • IP geolocation accuracy varies widely by country, city, and ISP. Examples range from 30‑mile error to within a ZIP code or a neighborhood.
  • Even coarse data can reveal patterns: home/work, vacations, regular visits.

Mitigations and practical responses

  • Technical countermeasures mentioned:
    • Disabling background app refresh.
    • DNS‑level blocking (NextDNS, AdGuard), VPN with network‑wide adblock, on‑device blockers like 1Blocker.
  • Some users script checks against the leaked app list and migrate to alternatives (e.g., AntennaPod) or paid, ad‑free versions.

Advertising, capitalism, and consent

  • Long subthread debates whether advertising is inherently harmful vs. a neutral “vector” captured by greed.
  • Themes: manipulation without consent, psychological harm, distortion of markets vs. arguments that information and non‑surveillance ads can be legitimate.

Legal, regulatory, and societal context

  • FTC actions against location brokers are cited; in Europe such practices are described as largely illegal under GDPR.
  • Some note many people still dismiss privacy concerns with “nothing to hide,” making systemic change harder.