Advice for a friend who wants to start a blog
Motivation & Mindset
- Strong emphasis on asking: “Do you want to blog, or do you want to have a blog?”
Many compare it to wanting to “be in a band” vs wanting to actually practice music. - Common advice: write primarily for yourself or “future you”; treat publicness as a side effect.
- Several say you should start from something you already do or think about a lot; “the real thing” is the topic/curiosity, not the medium.
Content, Craft & Editing
- Many see blogging as a way to clear out “100 bad essays” and improve via repetition.
- Disagreement on editing:
- Some argue beautiful essays need merciless revision.
- Others advise not over‑editing early on; better to ship imperfect posts and build the habit.
- Practical tips: write lots, use drafts, refine structure, and test your understanding with concrete examples.
Audience, Engagement & Success
- Expect that 95–99% of posts get little or no engagement; this is framed as normal and healthy.
- “Success” is often defined as organizing one’s thoughts, having a public log, and occasionally helping others, more than pageviews or money.
- Some like blogging to timestamp predictions or opinions, both when right and wrong.
Platforms, Hosting & Tooling
- Big split:
- One camp: just use Substack/Medium/hosted tools to remove friction and start writing.
- Other camp: “own your content” on your own domain, minimal tech, static sites; distrust of VC platforms, tracking, and monetization pressure.
- Tooling can become procrastination: many admit spending years building blog engines instead of publishing.
- POSSE (Publish on your Own Site, Syndicate Elsewhere) is suggested as a compromise.
SEO, Spam & Discovery
- Contrast between “sincere” blogs vs SEO/content-farm blogs; some despise SEO-driven writing as robotic and unreadable.
- Others say ignoring SEO entirely is unwise if you want to be discoverable, but search engines should bear the burden of fighting spam.
AI Training on Blog Content
- Opinions range from pleased (“donating thoughts to future AIs”) to resigned (“can’t worry about it”) to angry (calling it license violation and “intellectual theft”).
- Some feel demotivated to write tutorials knowing they’ll be scraped; others propose obfuscation tricks for bots.
Accessibility & Anonymity
- Debate over narrow content columns: some see them as poor use of screen space, others defend them for readability and offer “reader mode” as a solution.
- Anonymous or low‑identity blogging suggestions include minimalist hosted platforms and static publishing via SSH, sometimes with only an email or key as identity.