Volkswagen seeks to counter rivals with budget EV model
Market access, tariffs, and trade politics
- Multiple comments link “accessible EVs” to trade policy: current 100% US tariffs on Chinese EVs are cited as a key reason they aren’t available, with debate over whether this protects industry or just taxes consumers.
- Trump’s proposed 25% tariffs on EU cars are discussed; people estimate a ~$20k car could land near $27k in the US.
- Broader argument over protectionism: some say tariffs are essential to counter Chinese subsidies, cheaper labor, and currency policy; others argue consumers, especially poorer ones, are being sacrificed to prop up legacy automakers.
- Analogies are drawn to agricultural trade (eggs), with disagreement whether high prices stem from trade barriers or disease-driven culling.
US vs Europe market fit
- Repeated consensus that this model is unlikely to come to the US: seen as too small and too low-range for US tastes and regulations.
- Some insist Americans don’t actually buy cheap cars (pointing to sales charts), while others counter that economic pressure and niche needs (teen cars, local commuting, car sharing) create demand for smaller EVs.
- Several VW fans in North America are frustrated they never got the ID.3 and expect the same outcome here.
Pricing, competition, and “affordable EVs”
- Many doubt the promised “~€20k / ~$21k” will hold by 2027, especially once options, VAT, and tariffs are included.
- Comparisons with BYD Seagull/Dolphin, MG4, and other Chinese EVs suggest VW’s car is likely to be more expensive with less range, especially by the time it ships.
- Some argue “truly affordable” mass-market EVs are structurally hard: once you buy enough battery for range people expect, you’re near the cost of an upmarket car.
- Others say legacy OEMs are still over-pricing, chasing SUVs and margins, and will be forced to change—or go bankrupt—as Chinese and other competitors undercut them.
Chinese EVs, labor, and quality
- Strong split: one side sees Chinese EVs as cheap but low-quality, potentially unsafe, and hard to repair; the other side notes rapidly improving quality and draws parallels to how Japanese and Korean brands were once dismissed.
- Debate over Chinese auto worker wages: some claim extreme wage gaps vs US; others provide more recent numbers suggesting narrower differences and stress that materials and design, not assembly wages, dominate car cost.
- Multiple comments expect Chinese OEMs to circumvent tariffs by building factories in the US/EU, as Japanese and Korean makers did.
Data collection, surveillance, and naming
- The “ID. EVERY1” name triggers concerns about pervasive tracking and monetization of driver data, with links to past VW data incidents and to legal acceptance of automaker spying.
- One side argues personal data is not valuable enough per person to meaningfully reduce car prices (using Meta’s revenue as a proxy); another counters that the value is in ongoing uses like insurance pricing, dynamic pricing, and law-enforcement access, not just ads.
- Some frame Chinese-connected cars as a specific national-security risk; others respond that domestic corporate/government surveillance is more directly harmful.
Design, UX, and software
- Several people dislike the name and the “massive tablet” interior; they argue touchscreens are dangerous, hated by many drivers, and often replace critical physical controls (e.g., defogging).
- VW’s existing ID software/infotainment is heavily criticized as slow and unintuitive, though there’s cautious optimism that VW’s software partnership with Rivian could improve things.
- Others note that EVs’ underlying similarity pushes brands to differentiate via styling and UX, leading to “weird” designs; some think this is what the market actually rewards.
Timing, specs, and strategy
- The 155+ mile range and 2027 production target are widely viewed as underwhelming and late, given rapid EV advances and aggressive Chinese timelines.
- Some see this car as a necessary small-hatch “missing piece” in VW’s lineup; others think it should have been the first priority and worry the model will survive only behind tariff walls.
Transport systems and car dependence
- Several commenters argue that even cheap EVs don’t solve car-centric planning; what’s needed is investment in transit, bikes, and denser land use.
- Others see a role for small EVs in car sharing and as transitional tools in suburbs, while noting that charging infrastructure in places like the US (even in the Bay Area) can still be frustratingly inadequate.