A $20k American-made electric pickup with no paint, no stereo, no screen
Appeal of a bare‑bones EV truck
- Many are genuinely excited by a simple, cheap, US‑made EV that’s closer to an old Ranger/kei truck than a luxury SUV.
- Seen as ideal for: in‑city errands, campus/factory fleets, small trades, and as a second/third car in multi‑car households.
- Strong nostalgia from people who loved Honda Fits, small Rangers/S‑10s, micro‑cargo vans, etc., and feel abandoned by today’s market.
Use cases, range, and limitations
- Base pack: ~150 mi projected; extended: ~240 mi. Supporters say that easily covers the typical ~40 mi/day US driving if you charge at home.
- Critics worry about:
- Degradation, cold weather, and highway speeds cutting real range (especially with cargo).
- 1,000 lb tow rating and modest payload vs traditional trucks.
- Rear‑wheel drive only, no 4×4, limiting rural and off‑road utility.
- Consensus: good “local tool,” poor fit as a sole family truck or road‑trip vehicle.
Price, incentives, and comparisons
- The headline “$20k” is after the $7,500 federal credit; list price is about $27.5k and likely higher with options.
- Some call that very competitive vs $30–40k+ new Tacomas/Mavericks; others note you can get used Tacomas, Fits, Bolts, Leafs, or trailers for similar or less.
- Skepticism that a new US startup can actually hit that price once safety, tariffs, and low volume are real.
Minimalism, apps, and telemetry
- Big enthusiasm for:
- No giant touchscreen, no subscriptions, fewer ECUs, no built‑in modem.
- Physical HVAC/controls and “bring your own tablet/speakers.”
- Split on a companion phone app:
- Pro: convenient for charge scheduling, preconditioning, diagnostics, updates via phone instead of in‑car modem.
- Con: fear of creeping surveillance, cloud dependence, long‑term app rot, and “smart” features bricking the car.
Modding platform and design choices
- Many view it as a “Framework laptop of trucks”: one chassis, bolt‑on SUV kit, extra battery modules, user‑installed stereos, wraps, racks, even DIY autonomy kits.
- Plastic, unpainted body panels: liked for cheap wrapping and customization; others worry about brittleness and expensive crash repairs.
- Manual windows/locks: celebrated by some as avoid‑failure simplicity, derided by others as needless penny‑pinching.
Regulation, safety, and market reality
- Questions about crash performance, 5‑star goal, and how plastic panels behave in impacts with today’s massive trucks.
- Long side‑discussion on how CAFE rules and the chicken tax pushed US buyers and automakers toward large trucks and away from small ICE pickups.
- Repeated skepticism: render‑heavy marketing, non‑functional show car, ambitious timeline; fear it could join the list of EV vaporware.
- Underlying debate: are Americans who say they want small, simple vehicles actually going to buy this, or will it remain a niche hit among enthusiasts and fleets?