RybbitL Open source Google Analytics replacement
Positioning vs existing tools
- Comparisons focus on Plausible, Umami, Matomo, PostHog, Fathom, Simple Analytics, etc.
- Rybbit is pitched as more feature-rich than Plausible (e.g. funnels) while staying intuitive, and fully open source (AGPL) without a separate “enterprise-only” feature split.
- Some see it as very similar to Umami (TypeScript/Next.js, minimal UI); creator says it’s written from scratch with a similar stack.
- Rybbit currently has only a trial for hosted use, but the creator plans to add a free tier and is undecided on monetization. Goal is to “fill the space” between simple privacy tools (Plausible) and heavy product suites (PostHog).
Privacy, IP addresses, and GDPR/ePrivacy
- Rybbit advertises cookie-less, GDPR-compliant tracking but relies on IP-based identification (with optional IP hashing and salting).
- Long debate on whether hashed IPs are “anonymous.”
- One side: hashing (even with salt) is pseudonymization; IPs are personal data per EU case law; processing them at all triggers GDPR, and ePrivacy may require consent even if data is deleted quickly.
- Others argue enforcement is inconsistent, law is unclear/being revised, and privacy-focused analytics are acting in the spirit of GDPR.
- It’s noted that Rybbit’s non-salted mode (supporting retention reporting) may conflict with stricter ePrivacy interpretations, though this is unresolved.
Do you need analytics at all?
- Some argue the best replacement is “no analytics,” especially for personal sites: fewer scripts, better performance, less ego/vanity.
- Many push back strongly: marketing and product teams rely on analytics for conversion tracking, feature usage, debugging UX issues, and not wasting spend.
- Several emphasize that even server-log analysis still raises privacy and consent obligations in the EU.
Server-side and log-based analytics
- Multiple commenters prefer server-side or log-based tools (e.g. GoAccess, custom scripts) to avoid extra JS and reduce bot inflation.
- Others note cache layers and bots make raw logs imperfect and that modern tools still offer superior convenience and filtering.
Crowded market and trust
- The space is seen as heavily saturated, but with many niches: self-hosted vs SaaS, simple vs complex, web vs product analytics, privacy-focused vs ad-tech-heavy.
- Some prefer open source + self-hosting over sending data to big platforms; others note startups can be acquired, so trust is fragile regardless of size.