Duolingo CEO tries to walk back AI-first comments, fails
Backlash to “AI‑First” Messaging and Layoffs
- Many paying users say they cancelled immediately after Duolingo announced replacing human curriculum writers and contractors with AI.
- People object less to AI R&D and more to bragging about automating away human work, then backpedaling. The CEO’s memo and later PR are seen as investor appeasement, not product‑driven.
- Several argue that if AI is really the best tutor, they’ll just use a general LLM directly, making Duolingo an expensive middleman with no clear raison d’être.
Effectiveness of Duolingo as a Learning Tool
- Common claim: Duolingo is now “a mobile game about languages” rather than a serious pedagogy tool.
- Users report long streaks (years) with minimal real‑world proficiency; some realized they were maintaining streaks, not learning.
- Criticisms include: shallow curriculum, illogical sequencing, poor pronunciation models, useless at higher CEFR levels, and the removal of human discussion forums.
- A minority report good results when Duolingo is combined with immersion, other materials, and strong intrinsic motivation.
Gamification, Engagement, and Enshittification
- Extensive complaints about pop‑ups, streak freezes, leaderboards, and upsell nags; many feel the app is optimized for engagement metrics and subscriptions, not outcomes.
- Debate over gamification: some see it as corrosive to intrinsic motivation; others say it’s the only thing that keeps them practicing daily.
- Comparison to social media and dating apps: success (users “graduating”) conflicts with business incentives to retain them indefinitely.
Alternatives and Preferred Learning Methods
- Many prefer human interaction: live tutors, conversation partners, language exchanges, or apps facilitating real dialogs (e.g., chat with natives).
- Others advocate “comprehensible input” via graded readers, children’s shows, podcasts, YouTube series, and immersion.
- Multiple alternative apps and FOSS tools are mentioned as “warmer” or more pedagogically sound, especially for specific languages.
AI in Language Learning and Business Strategy
- Split views: some think LLMs can already be excellent tutors (especially for grammar and explanations); others insist tech is at best a secondary aid and cannot “teach a language” by itself.
- Concern that AI‑generated content will further lower quality and erase any remaining human touch, while failing to build a lasting moat.
- Several see Duolingo’s AI push as classic hype chasing (like “mobile‑first” and “big data”) to support a lofty valuation rather than to improve learning.