Japan Post launches 'digital address' system
Why Japan Is Seen as a Good Fit
- Many commenters note that Japanese physical addressing is unusually hard for humans and software:
- Areas (chome → block → building) numbered by build order, non-contiguous, often no street names.
- Multiple buildings can share similar numeric sub-addresses; building names matter and are messy.
- Historically, people relied on local knowledge, paper maps, and later GPS; delivery drivers still struggle.
- Online forms are especially painful: inconsistent fields, full‑width vs half‑width characters, kanji vs kana vs romaji, varying expectations for dashes and symbols. Browser autocomplete often fails badly.
- Comparisons: Bulgaria (block-based), Ireland’s Eircode, US ZIP+4(+2), Netherlands/UK postcodes, plus codes, what3words; Japan is described as an especially strong candidate for an abstraction layer.
What the Digital Address Actually Is
- It’s generally interpreted as a short, stable, alphanumeric identifier that expands to a full physical address on participating websites — more like a DNS name or URL shortener than a new postal code.
- Current design:
- Users register via Japan Post; get a 7‑character code (Latin alphanumerics).
- Entering the code in an e‑commerce form fetches and displays the full address for confirmation.
- The code can stay the same across moves if the user updates their address with Japan Post.
- Codes can be deleted and reissued; system rate-limits lookups; address data is separated from other personal data.
- Commenters emphasize this mostly simplifies input and address changes, not the physical routing process (which still uses the resolved address).
Convenience vs. Privacy and Security
- Enthusiastic views:
- Dramatically easier address entry in Japan’s chaotic form ecosystem.
- Single point to update after a move instead of changing dozens of merchant records.
- Potential to reduce errors, misdeliveries, and to enable “follow-me” deliveries for long lead-time items.
- Privacy concerns:
- A stable identifier that follows a person/household can become a stalking or tracking vector if widely recorded and resolvable.
- Japan Post itself notes that anyone who learns a code may be able to determine the address, and random guessing might reveal some addresses.
- Some propose alternative designs:
- True intermediary model where merchants never see the address, only the code; carriers resolve it at dispatch time.
- OAuth-style API where users grant and revoke address access per service.
- Throwaway or multiple codes (home, work, temporary) to combat spam and limit linkage.
- Skeptics argue the current model pushes complexity and risk onto everyone (sites must handle revocations; users must remember to rotate), while not fully solving spam or privacy.
Relations to IDs, National Systems, and Analogies
- Several see this as akin to:
- A “mail DNS” or URN for people/households.
- Sweden’s SPAR (central person/address registry) or US ZIP+4+2 extended addressing.
- In Japan-specific context, commenters link it to the MyNumber digital ID ecosystem, noting plans to tie address changes across systems and raising classic “public SSN-like identifier” worries.
- Overall sentiment mixes:
- Strong positive reactions from people dealing daily with Japanese addresses.
- Cautious optimism from those who like the indirection pattern.
- Ongoing skepticism about long-term privacy, enumeration risks, and cultural acceptance of another semi-permanent personal identifier.