How to post when no one is reading

Work, money, and “do what you love”

  • Many argue that “do what you love” is mostly available to people not stressed about rent; financial security changes how advice lands.
  • Others push back: you can still write or create while broke, but it’s harder and often comes at the cost of rest or other goals.
  • Distinction is drawn between:
    • Turning a passion into your job (often kills joy, adds chores and support work).
    • Keeping hobbies separate from income so they stay fun.
  • Several propose a middle ground: don’t expect your deepest passion to be your job; aim for work that you “medium like” and that uses some of your strengths.

Why create when almost no one is watching

  • Many treat blogs as diaries, personal notebooks, or long-term archives for their future selves and descendants.
  • Writing is framed as a thinking tool: it forces clarity, exposes fuzzy beliefs, and deepens understanding, even if no one reads.
  • Publishing—vs. just journaling—adds a sense of completion and occasional serendipity: rare but high-quality responses, job leads, or life-changing connections.
  • Some explicitly say it’s fine to quit if creating feels like a grind purely for external rewards.

Attention, discovery, and the changing internet

  • Older users recall a “small pond” web where posts on Twitter/Reddit or personal sites were easily discovered; now attention is fragmented and algorithmic.
  • X/Twitter is described as hostile to thoughtful content and skewed toward ragebait and status games; some suggest leaving bad platforms entirely.
  • There’s nostalgia for RSS and independent blogs, and interest in new RSS-like or “cozy web” experiments, gated communities, and BBS-style spaces.

AI as reader, scraper, and “audience”

  • Some see a new twist on “no one is reading”: in the future, mostly LLMs may consume your work, not humans.
  • One camp argues that being training data might be the largest societal impact most content ever has.
  • Others object:
    • No compensation or credit to authors.
    • Human language is about shared experience with an identifiable author, which AI output lacks.
    • This may push people toward gated or private spaces.

Popularity, quality, and survivorship bias

  • Commenters stress that views/likes correlate poorly with quality; many excellent posts stay obscure, while mediocre ones go viral.
  • Success stories of “overnight” hits are seen as heavily shaped by survivorship bias; most creators never “blow up.”
  • A recurring theme: measure success by personal growth, clarity, and the occasional deep connection, not by follower counts.