MrBeast Failed to Disclose Ads and Improperly Collected Children's Data

Status of BBB/CARU and Legal Weight

  • Many clarify this is not a government action: the Better Business Bureau programs are private, non‑governmental nonprofits.
  • Several note the BBB name and “Children’s Advertising Review Unit” can misleadingly sound official; others compare it to Yelp or Consumer Reports.
  • It’s stressed that the decision has no direct legal weight but can have legal merit and be used to pressure regulators or support lawsuits.
  • Some distrust BBB due to past pay‑for‑ratings behavior.

Advertising Disclosure, COPPA, and Sweepstakes Practices

  • Commenters agree with the findings that Feastables blurred lines between content and ads and mishandled children’s data.
  • The Halloween sweepstakes example (huge “enter with purchase” messaging, “no purchase necessary” buried in tiny print, age restrictions in rules) is cited as evidence of deliberate rule‑gaming rather than ignorance.
  • Several dislike the HN title for implying a legal judgment against one person rather than corporate entities.

MrBeast’s Persona, Philanthropy, and Exploitation Concerns

  • Strong sentiment that his “good deeds” are primarily performance optimized for engagement and profit; some call it poverty porn or exploitation.
  • Others counter that win‑win outcomes still help beneficiaries, regardless of motives.
  • Debate arises over whether philanthropy done for clout negates the “good deed,” and more broadly whether billionaires should give away far more of their wealth.

Children as Target Audience and Algorithmic Amplification

  • Many parents use him as a case study to teach kids that online personas and giveaways can be deceptive.
  • Kids’ credulity is seen as heavily amplified by recommendation algorithms that reward shocking, high‑engagement content.
  • Some argue this just reflects human nature plus capitalism; others say algorithmic ranking that exploits attention vulnerabilities is itself problematic.

Evidence of Misconduct and Reliability of Critiques

  • A former employee’s “fraud” video is frequently referenced; some say it has receipts, others say it mixes valid issues, gossip, and factual errors.
  • One commenter contrasts vague internet accusations (“shady,” “evil”) with this BBB/CARU decision as at least a concrete, well‑specified harm.

Broader Influencer/Industry Context

  • Several argue this is an industry‑wide problem: undisclosed sponsorship is described as extremely common across social platforms.
  • There is frustration at “whataboutism” (“wait till you see TikTok/Google/etc.”) used to deflect from holding this particular brand accountable.
  • Some want tougher penalties for large brands, but equal standards for all influencers, large or small.

Reactions, Overexposure, and Future Fallout

  • Many express personal “overexposure fatigue” and growing distrust as his face and brand appear everywhere.
  • Some predict a major future scandal; others note he already has multiple controversies, and that platforms will continue to boost him as long as he drives views.