TPUs vs. GPUs and why Google is positioned to win AI race in the long term
Whether Nvidia Can “Just Build TPUs”
- Many argue nothing fundamentally stops Nvidia from making TPU‑like ASICs, but:
- The company is institutionally built around GPUs and CUDA; turning that “ship” is slow.
- Specializing too hard would risk cannibalizing very high‑margin data center GPUs.
- Others counter that Nvidia already did this:
- Tensor Cores now deliver the vast majority of AI FLOPs on data‑center GPUs; graphics blocks are mostly gone there.
- Hopper/Blackwell are effectively AI accelerators with a GPU wrapper and CUDA compatibility.
- Key architectural divide:
- TPUs use large systolic arrays, aggressively exploiting data locality and neighbor‑to‑neighbor communication.
- GPUs rely more on globally accessible memory and flexible kernels; CUDA and its ecosystem assume this model.
- Recreating TPU‑style arrays would mean sacrificing much of CUDA’s generality and legacy base.
Google’s TPU Economics & Vertical Integration
- Google designs TPUs, runs the AI workloads, and operates the cloud – capturing chip margin and service margin.
- TPUs are cheaper partly by avoiding Nvidia markup and partly from dropping “baggage” (graphics, broader general‑purpose support).
- Supporters claim:
- Significantly better performance‑per‑dollar and per‑watt, especially for inference, gives Google a long‑term cost advantage.
- Even if an AI bubble pops, Google still uses TPUs internally; capex is funded from cash, not existential debt.
- Skeptics note:
- If architectures shift (sparse, non‑matmul, exotic boolean or non‑attention models), highly specialized TPUs could become suboptimal.
- Because TPUs are only available via Google Cloud, lock‑in and ecosystem gaps remain real adoption barriers.
Scale, Interconnect, and Cluster Architecture
- A major pro‑TPU argument is Google’s optical circuit switch (OCS):
- One Ironwood (TPU v7) cluster can connect 9,216 chips with ~1.77 PB HBM and enormous aggregate FLOPs.
- This far exceeds Nvidia’s current NVLink domain sizes on paper.
- Pushback:
- Network topology matters: OCS + 3D torus vs fully switched NVLink fat‑trees have different strengths.
- Mixture‑of‑Experts and all‑to‑all workloads may favor Nvidia’s style of interconnect.
- Google doesn’t dominate MLPerf or visible training results, so the practical edge is unclear.
Training vs Inference and the CUDA Moat
- Training:
- Rapidly changing research, many custom ops, mixed‑precision tricks, and heavy communication all favor CUDA’s flexibility and tooling.
- Most cutting‑edge research code is written for Nvidia first; others must “play catch‑up” by porting.
- Inference:
- Workloads are more static; models are frozen and replicated; matrix‑multiply dominates.
- Several commenters think TPUs (and other ASICs) will win economically here as the market shifts from frontier training to massive, cheap inference.
Google’s Track Record, Trust, and Productization
- Technical credibility is widely acknowledged: early ML leadership, TPUs since ~2013, strong infra and datacenter expertise.
- But there’s deep concern about:
- Product instability (“killed by Google”), short attention span, and incentives favoring new launches over long‑term support.
- Data governance and privacy, especially for free/consumer offerings.
- Some believe Google has surprisingly “turned the ship” with Gemini 3 and TPUs; others note:
- Gemini 3 is only one contender among many, not a clear runaway winner.
- Hardware advantage does not automatically translate into better models or UX; data curation, evals, and engineering still dominate.
Broader Competition & Who Ultimately “Wins”
- Other specialized vendors (Groq, Cerebras, etc.) and in‑house chips from Meta, Tesla, Microsoft, Amazon, and OpenAI complicate any “Google vs Nvidia” narrative.
- One camp expects:
- Nvidia to remain dominant via ecosystem, dev experience, and constant evolution (e.g., new low‑precision formats like FP4).
- Another camp expects:
- When investor subsidy fades and inference dominates, total cost per useful token will decide winners – favoring vertically integrated players like Google.
- Several commenters warn that if only giants can afford bespoke silicon, AI centralizes further and the rest of the ecosystem (including on‑prem and hobbyist use) loses.