Netflix kills casting from its mobile app to most modern TVs
User Impact and Frustration
- Parents and caregivers relied on casting for quick control from phones, especially with kids, lost remotes, or elderly users whom others had set up with casting.
- Travelers and hotel/Airbnb/VRBO guests used casting to avoid logging into TVs; now they must sign in on unfamiliar devices, risking forgotten logouts and ruined profiles.
- Some see this as another example of “hostile” UX changes after account-sharing crackdowns, region locking, and per‑household enforcement.
Speculated Motivations
- Several commenters attribute the change to licensing: every device/usage pattern triggers different rights and ad-reporting rules, and casting complicates attribution.
- Others think it’s about ads: Netflix likely charges more for ads on TVs than on phones; casting lets “mobile” impressions actually be watched on TVs.
- Another camp believes it’s about stopping informal account sharing (e.g., friends casting to a TV without the TV owner having an account).
- A piracy-based explanation (casting as a capture vector) is raised but strongly disputed as technically inaccurate and irrelevant to high‑res rips.
Ads, Licensing, and Control
- People who worked in streaming say feature removals are “almost always” licensing- or ad-driven, not random product decisions.
- Casting has already been disabled for ad-supported tiers; commenters note that remaining support is now limited to some legacy Chromecasts and ad‑free plans, reinforcing the ad‑economics theory.
- Many see Netflix as trying to fully “own” the UX: pushing users into native TV apps, refusing Apple TV’s unified “Up Next” integration, and possibly moving toward Netflix‑branded hardware.
Shift Toward Piracy and Local Media
- Multiple users say this, plus ads and fragmentation, pushes them back to torrents, Plex/Jellyfin, or Jellyfin+Kodi setups; they find piracy now easier and less frustrating than “legit” viewing.
- Others retreat to 4K Blu-ray or simply hook PCs directly to TVs, valuing predictable control over features that can’t be remotely disabled.
Smart TVs, Apps, and the ‘Smart Home’ Backlash
- The change reinforces broader resentment of app‑ and cloud‑tethered devices (smart TVs, robot vacuums, thermostats) that can be arbitrarily degraded or shut off.
- Some call for regulation to require local controls and interoperability (e.g., mandatory casting/AirPlay support), arguing that “vote with your wallet” has failed in these markets.