Japanese game devs face font dilemma as license increases from $380 to $20k
AI and Font Generation
- Some argue font design, especially CJK, is a deep craft and “anyone can make a font, but not a good one”; they’re skeptical current models can handle precise vector shapes, legibility, and consistency across thousands of glyphs.
- Others are confident AI (or at least AI-assisted tools) will soon generate usable fonts, citing existing AI-assisted CJK style-transfer products and the general trend of AI encroaching on creative tasks.
- Even proponents note that AI output still requires human checking and iteration, which can erase the cost advantage versus buying a finished commercial font.
Why the Price Hike Hurts
- The huge jump from a few hundred dollars to around $20k/year is seen as less critical than the new user cap (25,000 users), which excludes successful games and apps.
- For live-service or shipped games, swapping fonts is nontrivial: typography affects layout, UI metrics, branding, and QA. Some studios might even face rebranding if their core identity font becomes unaffordable.
Open-Source and Alternative Fonts
- There are open fonts (Noto, Unifont, Google’s Japanese families, etc.), but:
- Coverage is good but not exhaustive; some are bitmap or aesthetically unsuitable for games.
- Many are “cold” or utilitarian; developers want fonts that support atmosphere and style, not just legibility.
- Japanese games often rely on a small set of widely used commercial fonts; moving away requires significant redesign and testing.
Complexity of Japanese/CJK Fonts
- CJK fonts involve thousands of characters; a typical JP font may include ~7,000. This makes custom design or “just clone it” approaches expensive.
- Glyphs are built from radicals and compositional rules, so partial automation is possible, but high-quality results still demand manual adjustment.
- Han unification and font fallback issues cause practical problems: using Chinese-style glyphs in Japanese games, mismatched Latin vs CJK styles, and tofu/mixed-font artifacts.
Business Practices and Private Equity
- Many see the move as a classic private-equity play: buy foundries, centralize IP, then sharply raise rents.
- Monotype’s acquisition of local firms and lack of Japan-specific pricing/support are criticized as culturally tone-deaf and relationship-destroying.
- Several commenters report being audited or pressured over webfont usage and now favor only open-source or independent-foundry fonts.
Responses and Workarounds
- Suggestions include:
- Commissioning custom fonts or near-clones (legally distinct designs).
- Pooling resources across studios (though uniqueness limits this).
- Deriving new fonts from public-domain metal-type prints via advanced image/geometry processing, then releasing them more freely.
- Broader debates arise about IP: some argue fonts should no longer be strongly protected; others defend ongoing royalties as fair compensation for highly skilled, labor-intensive work.