Getting a Gemini API key is an exercise in frustration
Onboarding & Billing Frustrations
- Many commenters report giving up after 30–60 minutes trying to enable paid Gemini usage, especially for Gemini 3 Pro / “nano banana”.
- Generating an API key from AI Studio is seen as easy; the pain starts when connecting billing via Google Cloud Console and Vertex.
- People describe circular flows, silent failures (e.g., “import project” not working), unclear errors, and having to create multiple projects before something works.
- Some suspect fraud‑detection or regional KYC (e.g., India) flows are kicking in but provide no clear guidance or human support.
Quotas, Limits, and Fear of Runaway Bills
- Free tier API keys are praised as unusually safe (no huge surprise bills), but rate limits have been tightened; Tier 1 is said to allow ~250 requests/day and recent reductions in daily caps are noted.
- Many find it hard or impossible to set hard spending limits; some avoid entering a card at all for fear of uncontrolled charges or delayed billing visibility.
- Others report quota errors despite dashboards showing low usage, or internal load‑shedding being surfaced as “quota exceeded.”
Product Fragmentation & Confusing Ecosystem
- Gemini can be accessed via AI Studio, Vertex AI, Cloud TTS, multiple Gemini SDKs, and Gemini CLI, each with different models, parameters, rate limits, and auth mechanisms.
- AI Studio and Vertex have independent rate limits; UI vs API behavior and even model performance can differ.
- Gemini CLI is widely called “trash”: unclear auth, inconsistent with existing Google auth flows, and refusing valid keys without explanation.
- Overlapping consoles (AI Studio, GCP, billing, org/tenant/subscription layers) make it hard to know where to configure what.
Comparisons with Other Clouds and APIs
- Several say OpenAI/Anthropic API signup and key usage are straightforward, though their tier upgrades and limits can be annoying.
- AWS and Azure are also criticized as convoluted; some find Bedrock relatively easy if already on AWS, while Azure is described as particularly opaque and brittle.
- Developer‑focused platforms (DigitalOcean, Render, Supabase, etc.) are praised for simplicity compared to GCP/Azure/AWS.
Workarounds and Aggregators
- Many sidestep Google’s billing and auth by using Gemini through OpenRouter, VeniceAI, or similar aggregators; they accept extra latency/fees in exchange for sane billing, per‑key budgets, and easy keys.
- Some just switch to Claude, OpenAI, or other models because integration and cost control are simpler.
Perceptions of Google’s Culture and Strategy
- Commenters see Google as optimized for large enterprise and internal politics, not individual developers.
- UX issues with Gemini are viewed as a symptom of broader Google problems: fragmented org chart, legacy systems, and a “figure it out yourself” engineering culture.
- There’s frustration that Google is simultaneously hostile to small users and confusing even for medium‑sized companies with real budgets.