Notes on Apple's Nano Texture (2025)
Cleaning, Cloths & Chemicals
- Many commenters only realized there’s a special Apple cloth after this article; replacements are sold separately and mocked as overpriced.
- People debate cleaning methods: Apple’s guidance is a 70% isopropyl solution on the cloth, never directly on the screen.
- Others report long-term success with weaker alcohol mixes or lens wipes, but note that some older Retina models had coating issues that alcohol could worsen.
- Several emphasize risk to oleophobic coatings (especially on phones) and say nano-texture can show permanent white smudges if cleaned incorrectly.
- Some find the nano screen actually easier to keep “perfect” than glossy, needing only the supplied cloth; others see the extra protocol as a deal-breaker.
Nano-Texture vs Glossy/Matte: Tradeoffs
- Strong consensus: nano-texture reduces glare dramatically, especially outdoors and in uncontrolled lighting.
- Multiple people confirm it lowers effective contrast and “punch” compared to glossy, particularly in dark rooms and for photo/video work.
- Some feel the article’s photos don’t fairly demonstrate contrast due to brightness mismatch and composition choices.
- A few argue that this is functionally just “matte screens are back,” not a fundamentally new idea.
Perception, Artifacts & Eye Comfort
- Fans describe a paper-like, low-glare look that reduces eye strain for reading and coding.
- Critics report:
- “Dusty”/hazy appearance and less “retina-like” sharpness, as if pixel density is lower.
- On iPad Pro, rainbow grain or sparkle on white backgrounds; some returned devices over this.
- Others with nano-texture MacBooks say they see no grain or rainbow at all, suggesting device- or user-sensitivity differences.
Devices, Use Cases & Availability
- Many wish nano-texture were offered on MacBook Air and iPhone; currently it’s tied to higher-end Pro gear.
- Designers and photographers often prefer glossy for accurate contrast and shadow detail, sometimes pairing nano laptops with dedicated glossy monitors.
- For iPad, opinions split: handheld/touch use makes smudges more visible and texture more annoying for some; mounted or fixed-use scenarios (e.g. on a fridge) benefit greatly from glare reduction.
Technology, Marketing & Alternatives
- One detailed post cites Apple’s patent: the surface is chemically etched (e.g., with hydrofluoric acid), not a removable coating.
- Others note this is similar in principle to etched glass on devices like the Steam Deck; Apple’s contribution is framed more as packaging and marketing (“nano texture”) than invention of matte itself.
- Historical context: LCDs were widely matte before consumer demand and marketing pushed glossy as default; some see nano-texture as a belated course correction.
- Alternatives mentioned: custom matte films, anti-glare covers, DIY sunshades, and software like Vivid to boost outdoor brightness on glossy screens.