Tell HN: Bending Spoons laid off almost everybody at Vimeo yesterday
Bending Spoons’ Acquisition Playbook
- Pattern described across Evernote, WeTransfer, Meetup, Komoot, Harvest, AOL, and now Vimeo:
- Buy mature, branded products with sticky user bases and modest but reliable revenue.
- Lay off most existing staff, especially higher-paid US teams; centralize engineering on a small, well-paid European (often Italian) core.
- Migrate infrastructure to their shared stack, minimize new feature development, focus on maintenance.
- Raise prices and tighten free tiers to maximize cashflow over remaining product lifetime.
Is This Efficient or Predatory?
- Supporters frame it as:
- Classic private equity for software: stop loss-making “growth” experiments, cut bloat, run a feature-complete product profitably.
- Analogous to construction: you don’t keep the full building crew once the house is built; you just need a maintenance team.
- Sometimes better than bankruptcy: product continues to exist, customers retain service, investors get returns.
- Critics call it:
- “Vulture capitalism” / “butt cigar investing”: strip-mine companies, enshittify products, and leave users and workers worse off.
- A debt-fueled leveraged-buyout pattern that loads the company with debt, funnels cash to owners/consultants, and lets it die slowly.
- Socially harmful, yet hard to regulate and politically well-protected.
Impact on Products and Users
- Reported effects on prior acquisitions:
- Evernote: heavy layoffs, feature removals, big price hikes, perceived stagnation and bugs; some long-time users finally quit.
- Meetup, Komoot, WeTransfer, Harvest: mixed technical improvements but worse search/UX for some, aggressive monetization, strong price resentment.
- Vimeo-specific concerns:
- OTT/whitelabel customers (Criterion Channel, Dropout, various niche streamers) may be locked in with high switching costs and fear rising bills and product rot.
- Smaller creators and long-time subscribers are already cancelling or exporting archives, expecting price hikes and reduced support.
Labor, Geography, and Employment Norms
- Strong anger at mass layoffs shortly after “excited partnership” messaging; many see this as outright dishonesty even if legally standard.
- Debate over US at-will employment vs. stronger European protections; some argue US engineers were always on “borrowed time.”
- Discomfort with replacing US staff with cheaper-but-skilled European teams; parallels drawn with offshoring debates and broader erosion of loyalty.
Broader Reflections and Responses
- Ongoing argument over whether software should ever be “finished” vs. needing perpetual evolution to stay competitive.
- Growing distrust of SaaS and subscriptions: lock-in plus owner changes make users feel bait-and-switched.
- Some are moving to self-hosting, Bunny Stream, Peertube, or new entrants (e.g., framerate) rather than risk future PE-driven “enshittification.”