You Want to Visit the UK? You Better Have a Google Play or App Store Account
App vs Web Flow for UK ETA
- Many commenters report that despite the headline, you can apply online without an app, but the site strongly nudges you toward installing the ETA app.
- To reach the web form you typically must:
- Go to the ETA page, click “Apply,” then “Start now,”
- Click “I cannot apply on the app,”
- Click again “Continue application online.”
- Several see this as a “dark pattern” comparable to subscription cancellation flows: technically possible but clearly discouraged.
Experience Using the App and Online Form
- Some report the whole process (with app) taking only a few minutes and decisions arriving within minutes.
- Others describe major friction:
- NFC passport reading failing repeatedly, especially on iOS, requiring many attempts.
- Payments randomly failing, and limits like one bank card per applicant, which makes family applications awkward.
- Online flow only supports one person per application, so families must repeat everything and pay separately.
Government UX and gov.uk Design
- Strong divide:
- Critics say gov.uk treats users “like 5‑year‑olds,” with too many explanation pages and clicks, especially around One Login and Companies House.
- Defenders argue this is deliberate content design for accessibility (elderly, low‑literacy, non‑native speakers) and is vastly better than many other countries’ systems.
- General consensus: gov.uk is fast, consistent and usually well‑designed, but this ETA funnel feels more manipulative than typical GDS work.
Privacy, Sovereignty, and App‑Store Dependence
- A central concern: governments are effectively requiring a contractual relationship with Apple/Google to access public services.
- Commenters see this pattern across Europe: tax, ID, and visa processes increasingly require iOS/Android apps, excluding people on alternative ROMs or without smartphones.
- Some argue native apps are justified for NFC, liveness checks, and smoother photo capture; others respond that most of this could be done via simple web forms, and NFC is a convenience, not a necessity.
Fees, “e‑Visas,” and International Context
- Multiple people note similar paid pre‑travel authorisations: US ESTA, Canadian/Australian systems, upcoming EU ETIAS, and argue ETA is not unusual.
- Others object to the marketing: these are visas in all but name, with fees, data collection, and potential delays, but are labelled differently and often poorly signposted.
Dual Citizens and New UK Rules
- Significant side discussion: British dual nationals now must enter the UK on a British passport and cannot get an ETA on a foreign passport.
- This forces some to buy or renew a UK passport (or an expensive waiver), and creates edge‑case bureaucratic nightmares (e.g., name mismatches, countries banning dual citizenship).