The new Apple begins to emerge
Apple Leadership and Corporate Direction
- Some want a hardware-focused successor to the current CEO; others explicitly don’t want leaders associated with aggressive services monetization.
- Several argue Apple’s board, not just design leads, has lost clarity on why Apple is valuable and tolerates missteps.
- There is skepticism that a “new Apple” is emerging; some see the Neo and leadership shuffles as incremental, not transformative.
Design, UX, and Software Quality
- Many feel macOS/iOS UI has regressed: less distinguishable controls, more wasted space, inconsistent idioms, and “Liquid Glass” is a common target.
- Others say day‑to‑day workflows haven’t meaningfully changed; visual complaints are seen as cyclical aesthetics.
- Keyboard text selection, autocorrect, and nagging network-permission prompts are cited as concrete UX degradations.
Authentication & Input Experiences
- Opinions on Face ID and Touch ID are split.
- Some report Face ID as flawless, even with glasses/facial hair.
- Others find it unreliable in low light or bright sun and wish Touch ID were still an option.
- Butterfly keyboards and the Touch Bar are widely criticized, but a minority liked them.
Emotional Investment in Apple
- Some compare caring about Apple to sports fandom or national institutions like Bell Labs.
- Others reject corporate tribalism, viewing devices as interchangeable tools and switching brands freely.
MacBook Neo: Purpose and Reception
- Broad agreement it’s a new category for Apple: a genuinely budget Mac notebook, roughly “Apple’s Chromebook.”
- Praised for: low price, good build, strong performance for basic tasks, escape from Windows/Chromebooks, and strong early demand (e.g., preorders selling out).
- Criticisms focus on: fixed 8 GB RAM and future e‑waste, single USB‑C arrangement, lack of Touch ID, and fears of “disposable” mindset.
- Many see it as ideal for students, kids, light office work, and cloud‑centric dev; not for video editing or heavy local workloads.
Steve Lemay and Hopes for Change
- Anecdotes from early macOS days depict Lemay as principled, able to justify design decisions, even if controversial.
- Some fear his long tenure means he shares blame for current design issues; others hope his promotion signals a course correction away from Liquid Glass and recent UI missteps.