Have a fucking website
Value of Having a Website
- Many agree businesses (restaurants, salons, trades, artists) should have a simple site with hours, location, pricing, menu/services, and contact info.
- Some see lack of a website in 2026 as a red flag for professionalism, unless the Google Maps profile is very complete.
- Websites are viewed as more durable and controllable than social accounts, and better for things like bookings, ordering, and reducing phone interruptions.
Why Many Small Businesses Don’t
- Owners are time-poor, focused on survival, and often non-technical; even learning tools feels overwhelming.
- For many, customers already come via Instagram, Facebook, Google Maps, Yelp, TikTok, delivery apps or aggregators; a separate site feels like extra, low-ROI work.
- Menus, hours, and offers change frequently; posting a photo or story on IG is easier than maintaining a site.
- Some local “web dev” offerings are seen as predatory or overcomplicated (WordPress, custom CMS, ongoing retainers).
Tools, Hosting, and Technical Barriers
- Technical readers underestimate friction in concepts like domains, DNS, VPS, TLS, nginx, Git, even “plain HTML”.
- Others argue it’s “solved” with Wix/Squarespace/Shopify/WordPress/Google Sites, or static hosts (Cloudflare Pages, Netlify, GitHub Pages, B2+Cloudflare), but acknowledge these are still too nerdy for many.
- Debate over Squarespace/Wix pricing: some call ~$20/month “ridiculously expensive”, others “ridiculously cheap” relative to business value.
- Suggestions for ultra-simple site builders (like “GitHub Pages without Git”) and anecdotes of niche products targeting this, often with weak uptake.
Platforms vs Open Web
- Strong resentment of “walled gardens” (Meta, X/Twitter, Instagram) for locking in content, blocking logged-out users, and enshittifying UX.
- Counterpoint: platforms are where customers already are, free, and easy to update; many small businesses thrive on IG-only presences.
- Some propose government- or nonprofit-run directory/hosting services analogous to Yellow Pages; others object to taxpayer funding or bias risks.
AI/LLMs and Websites
- Skepticism that LLMs “bridge the gap” for normies: you still need requirements, hosting, domains, payments, updates.
- A few anecdotes of kids or developers using LLMs to quickly spin up and deploy static sites, but even then hosting/billing/maintenance remain friction.
- Some refuse to run public sites at all due to LLM scraping and “digital sharecropping” concerns.
Other Themes
- TLS and modern browser “not secure” warnings are seen as making long-lived low-maintenance sites harder.
- Calls for minimalist, static, accessible sites without heavy JS; nostalgia for Geocities/FrontPage and praise for Neocities.
- Notable discomfort with the article’s performative profanity and inflammatory political language; others find that tone authentic or effective.