“Your frustration is the product”
Modern news and content sites are criticized for bloated, ad-saturated pages that prioritize tracking, engagement metrics, and dark patterns over readability, even for paying subscribers. Commenters trace this to ad-tech driven business models, weak management, and the loss of subscription and classified revenue that once sustained print journalism, while noting that many publishers have effectively lost control of their own ad stacks. Alternatives floated include reader-supported models, ethical or context-based ads, network-level blocking, and long-hoped-for micropayments, but there is little consensus on a scalable path away from today’s “enshittified” web.
Ad-Driven Degradation of News Sites
- Many comments describe mainstream news sites as nearly unusable without blockers: huge payloads (tens of MB), hundreds of requests, constant popups, and dark patterns.
- Several argue this is deliberate: maximizing clicks, view time, and auctionable ad inventory matters more than UX or journalism.
- Some note you can have fast, ad-supported pages; an example is cited where cleaning up a mobile site improved UX and raised ad revenue, implying current bloat is a choice, not a necessity.
Subscribers, Paywalls, and “Double-Dipping”
- Multiple paying subscribers report that subscriptions often remove only the paywall, not the ads or trackers; NYT is cited as an especially egregious example.
- Others counter that historically subscriptions barely covered print and distribution and ads always paid the bulk of costs, though this is challenged with current revenue numbers for specific papers.
- There’s frustration that even “premium” offerings (news sites, Apple News+, cable/streaming analogies) still layer on heavy ads.
Economics of Journalism & Who Pays
- One side: digital “everything should be free” expectations plus wage stagnation push outlets toward surveillance ads and enshittification.
- Counterpoints: wages haven’t universally stagnated; news orgs have also mismanaged the web opportunity and hollowed out their own credibility.
- Several note that news was never ad-free; classifieds and display ads historically subsidized reporting.
Ad Tech, Tracking, and Publisher Control
- Commenters describe marketing stacks full of third-party scripts (often via tag managers) that few inside the organization understand or can safely remove.
- Some recount cases where publishers had effectively lost control of their own sites and even needed server-side “ad blockers” to stop rogue ad code.
- Surveillance and security concerns (malvertising, tracking across sites, ad networks as malware channels) are repeatedly cited as justification for blocking.
User Responses: Ad Blocking and Alternative Tools
- Heavy use of uBlock Origin, DNS-level blocking (Pi-hole, NextDNS), VPN-based blocking, and browser reader modes is reported as essential for a tolerable web.
- Some refuse to visit hostile sites at all or rely on archive sites, RSS, lite subdomains, Tor onion mirrors, or custom “reader” redirect tools to strip cruft.
- A few note that with JS disabled, many news pages become simple, fast text—when paywalls allow it.
Micropayments, Bundles, and “Ethical Ads”
- Many say they’d happily pay small per-article fees, but cite missing infrastructure, mental transaction costs, and resistance from the ad industry as blockers.
- Interest in “Netflix for news”–style bundles exists; Apple News+ and similar services are seen as partial but flawed implementations.
- Some mention or build “ethical ad” models: static image/text ads, no tracking, contextual targeting only, hand-approved publishers and advertisers.
Nostalgia for Early Web & Cultural Shift
- Several contrast today’s ad- and SEO-driven web with an earlier “fan site” era where people shared content for fun rather than monetization.
- Others argue the signal-to-noise ratio collapsed under spam, SEO, recommendation engines, and “creator economy” incentives, making small, non-monetized sites hard to find.
Apps vs Web and Push to Native
- The push to funnel users from web to apps is widely blamed on better tracking, push notifications, and tighter control over the user, not UX love for the web.
- Some speculate product decision-makers themselves use blockers or special internal builds and never experience the full hostility of their own consumer sites.