Apple reports second quarter results
Apple’s latest quarterly results show record revenue of about $111 billion, driven by strong iPhone 17 sales and surging services income that now provides a high-margin buffer to more cyclical hardware demand. Commenters see Apple evolving into a hardware-centric company underpinned by an increasingly lucrative services ecosystem, but argue over whether massive share buybacks, reliance on partners like TSMC and Google, and a comparatively cautious AI strategy are prudent or shortsighted. There is also debate about Apple’s product direction — from the crowded device lineup and rumors around Vision Pro and the cancelled car project, to whether the company should make bolder bets in areas like fabs, EVs, or productivity services.
Financial results and business mix
- Q2 revenue about $111B (+17% YoY), EPS about $2 (+22%), record March-quarter cash flow (~$28B).
- iPhone (
$57B) and Services ($31B) are standouts; Services help smooth cyclical hardware revenue. - Some argue Apple is shifting away from hardware dependence; others note ~72% of revenue is still hardware and Services would not exist without device sales.
Product lineup, pricing, and hardware availability
- Debate whether Apple is increasing complexity with more tiers (e.g., budget to “Ultra”) vs still mostly a “good–better–best” ladder with a few niche devices.
- Larger customer base and better targeting algorithms are seen as making more SKUs manageable.
- Complaints about certain Macs (Mini/Pro/Studio) being out of stock; some see this as evidence of supply constraints, others as a “good problem” indicating strong demand.
Vision Pro, EV project, and product strategy
- Mixed reactions to rumored Vision Pro discontinuation: some lament a lost future for AR/VR media/productivity; others note these are only rumors and stock overhang.
- Critique that Vision Pro lacked open I/O and full-computer capabilities, limiting use cases.
- Many regret the cancellation of Apple’s car project, seeing lost opportunities in EV competition and battery tech; others say a car clashes with Apple’s low-complexity, few-moving-parts philosophy.
Services composition and App Store issues
- Services growth attributed mainly to:
- App Store commissions, especially from mobile games.
- Google search default payments via Safari.
- iCloud and Apple One bundles, AppleCare, etc.
- Concerns that calling App Store fees “services” is misleading.
- App Store 30% cut seen as “license to print money”; some users still prefer App Store billing for trust and centralized cancellation, while others actively seek cheaper web payments.
Capital allocation, R&D, and fabs
- $100B more in buybacks and small dividend raise (4%) draw criticism from those wanting massive R&D or new categories (batteries, EVs, e-bikes, new OS).
- Others argue there are diminishing returns to adding headcount and that big software teams already struggle.
- Disagreement over whether Apple must build its own fabs to secure chip supply; some see dependency on TSMC as risky, others note in-house fabs can become uncompetitive and that current arrangements work well.
AI strategy
- Apple is viewed as avoiding the expensive “AI arms race,” instead licensing models (e.g., Gemini) and focusing on profitable hardware/services.
- Some think Apple can later buy distressed AI assets or run strong local models on Apple Silicon, gaining a late advantage; others see competitors “eating their lunch” in AI for now.
Ecosystem, OS future, and enterprise
- Debate over whether Apple should invest in a post-Mach/post–macOS/iOS OS, inspired by concepts like HarmonyOS’s cross-device fabric, vs claims there’s no reason to migrate given current systems work.
- Skepticism that Apple will seriously compete with Microsoft 365/Google Workspace or pursue broad enterprise SaaS, given its platform-focused, consumer-centric approach and weak web productivity tooling (e.g., limited iCloud.com editing).