Bluesky has launched RSS feeds

Bluesky’s new RSS feeds are welcomed by people who want to follow social media posts in feed readers, but many point out missing links, media, and private or login-gated content that make the feature feel incomplete compared with Mastodon or Substack. Conversation quickly broadens to Bluesky’s overall trajectory: its invite-only growth, culture-war-heavy content, unclear business model, and delayed federation lead some to doubt it can compete with Threads, Twitter/X, or the wider ActivityPub ecosystem. Others see value in its protocol design and slower, curated growth, though several voices question whether any corporate social network—or social media in general—is worth engaging with at all.

RSS implementation and limitations

  • Users welcome Bluesky’s RSS feeds and compare them to Mastodon’s built‑in feeds and Substack’s paid feeds.
  • Several complain that login‑required posts don’t appear, unlike paywalled RSS where a logged‑in reader can fetch full content.
  • Missing links and embedded media in the RSS output are seen as major flaws; some use third‑party generators (e.g., Bluestream) that include media and will switch once official feeds reach parity.
  • Some speculate links may be omitted to force clicks on Bluesky’s site and note RSS makes impression/engagement tracking and ad injection harder; others predict RSS could later be removed for monetization reasons.

Private feeds and monetization

  • People discuss whether Bluesky could support paid/private feeds, potentially competing with Patreon/Substack/OnlyFans.
  • Existing models cited: Twitter’s paid posts, Substack’s partial/locked RSS, and Telegram bots that gate private channels.
  • A technical comment notes Bluesky’s protocol currently doesn’t support truly non‑public posts, limiting features like circles or robust blocking.

Adoption, invites, and community

  • Some argue Bluesky is feature‑light, invite‑gated, and on a path to irrelevance, having squandered an early “Twitter replacement” opportunity.
  • Others say invites now are plentiful and helped seed a relatively “cleaner” culture by filtering early adopters and reducing moderation complexity.
  • There’s disagreement whether social networks need explosive growth or can succeed with steady, linear adoption.
  • Users report very different experiences: some find the network barren with no interesting accounts; others see high engagement in specific niches (e.g., scientists).

Culture, politics, and user experience

  • Multiple users report that default/recommended feeds are dominated by US culture‑war topics and drama, which many find exhausting.
  • Some see Bluesky as largely populated by ex‑Twitter users angry about Twitter’s changes, shaping its political tone.
  • Others say their curated timelines (tech, science, EU politics, etc.) are fine, but acknowledge that building such a feed requires active effort and that default experiences can feel hostile.

Protocol, federation, and governance

  • Discussion contrasts Bluesky’s AT protocol with ActivityPub and traditional RSS.
  • ActivityPub is praised as more efficient than RSS polling, while Bluesky is criticized by some for not having fully distributed, self‑authenticating posts.
  • Others respond that Bluesky uses Merkle trees rather than per‑post signatures to prioritize deletion semantics, and emphasize easy account migration between personal data servers.
  • Skeptics argue that, in practice, federated systems tend to consolidate around a few large servers, which can still act as gatekeepers, though Bluesky proponents claim its design mitigates this somewhat.

Business model and incentives

  • Users question Bluesky’s revenue model; “figure it out later” and eventual ads or paid services are considered likely.
  • A published business‑plan post is debated: some argue that running the main servers and client remains a significant “moat” despite open source; Bluesky participants say they try to avoid creating strong data lock‑in and expect competition among moderation/hosting providers.

RSS beyond Bluesky

  • Side discussion covers how to discover RSS/Atom feeds on the wider web (URL guessing vs. HTML <link> discovery) and the decline of native browser RSS support.
  • Some point to tools and readers that auto‑discover feeds and advocate better public education around RSS.

Broader social media sentiment

  • Several commenters describe quitting Twitter/Reddit or avoiding Threads/Bluesky entirely due to addiction, doomscrolling, and mental health impacts.
  • Others still find Twitter or RSS‑based consumption useful when ruthlessly curated, but acknowledge that default algorithmic feeds tend to promote rage‑bait and culture‑war content.