Amazon virtually kills efforts to develop Alexa Skills

Impact on developers and platform risk

  • Several commenters describe the end of Skills incentives as unsurprising but harsh for young developers who briefly earned substantial income.
  • Others argue those payments were always subsidies, not a sustainable business model, and shouldn’t be treated as a guaranteed career path.
  • Strong advice to “diversify”: don’t build a sole livelihood on any one tech giant’s program or opaque platform rules.
  • Some recount Amazon banning and later restoring accounts without explanation, reinforcing distrust and platform risk concerns.

Alexa user experience and “enshittification”

  • Many say Alexa has become significantly worse: follow-up ads (“by the way…”, “while you wait…”) after simple commands, intrusive notifications, and default-on “features” that must be repeatedly disabled.
  • Screen-based Echo devices are heavily criticized as ad surfaces with limited useful customization; some users have hidden or discarded them.
  • Some still value Alexa for a narrow set of tasks: timers, basic smart home control, simple questions, and grocery lists (before recent changes).

Limits of Skills and conversational platforms

  • Former Alexa PM and others note chronic problems:
    • Natural-language interfaces demand strict phrasing; most user attempts fail.
    • Discoverability is poor; Skills catalogs feel like “wastelands” with little genuinely compelling content.
  • Debate over root cause: lack of useful/entertaining Skills vs. lack of UX and discoverability that would motivate better apps.
  • Voice is seen as low-bandwidth and linear; better for hands-busy contexts than browsing or complex decisions.

LLMs, future assistants, and monetization

  • Many expect Amazon to pivot Alexa toward LLM-powered “pro” features, possibly via subscription, but doubt mass consumers will pay just for richer conversations.
  • Some think LLMs could finally fix NL understanding and command flexibility; others highlight cost, reliability, safety, and OS-integration complexity.
  • There is excitement around local/open solutions (Home Assistant, Rhasspy, Whisper + local LLMs) for privacy, control, and ad-free experiences, albeit with DIY friction.

Business and management perspectives

  • Alexa is often characterized as an enormous internal boondoggle that never found a real business model.
  • Commenters see the shutdown of incentives and Skills de-prioritization as rational cost-cutting and fad-cycling at the executive level, rather than a surprising reversal.