Designing my own watch (2020)

Designing a custom mechanical watch with Swiss maker Ochs und Junior prompts debate over the value and meaning of luxury timepieces that can cost around $10k–$20k. Commenters weigh personal aesthetics, durability, and heirloom potential against the practicality and low total cost of ownership of Casios, Garmins, and smartwatches, while also touching on watch movements, DIY and modding cultures, and the different ways people read and experience analog versus digital time. Many see such a bespoke watch less as a rational purchase and more as a personal artwork or passion project, comparable to other high-end hobbies.

Price, Value, and Privilege

  • Estimated price ranges from ~US$9–20k; some see it as reasonable or even “cheap” for a custom luxury piece, others see it as extravagant or out of touch.
  • Debate over whether such spending is inherently “conspicuous consumption” vs simply choosing a high‑end hobby instead of, say, expensive cars.
  • Some object to framing the story as broadly empowering advice, arguing this level of customization is accessible only to the very privileged.
  • Others respond that people routinely spend similar sums on other non‑essential goods; what’s “expensive” is highly relative.

Design, Aesthetics, and Readability

  • Strong agreement that watch taste is highly personal; some love the minimalist, unpolished, depth‑focused aesthetic, others find it “boring” or poorly finished for the price.
  • Several complain about low legibility: date indication and low‑contrast hands are seen as hard to read.
  • Comparisons are made to other brands (Ressence, Ming, Isotope, etc.) that some commenters would prefer at similar prices.

Mechanics and Complication

  • The annual calendar mechanism attracts technical curiosity; one commenter walks through how the disks and cogs likely interact, with some details still “unclear.”
  • Others note that the movement is based on a standard ETA calibre with an added module; disagreement over whether that justifies the price.

Customization, Uniqueness, and “Designing”

  • Clarification that this is a customization of an existing model and mechanism, not a ground‑up movement design.
  • Some feel the title overstates the owner’s design role; others argue specifying size, materials, layout, and colors is legitimately “designing” within a framework.
  • Later, nearly identical configurations appear in the maker’s online customizer, raising questions about how unique the piece remains.

Durability, Wearability, and Theft

  • Mixed views on fragility: some fear damaging a costly watch; others state mechanical luxury watches are robust, repairable, and should be worn daily, scratches included.
  • The low‑key look is seen as “security by obscurity,” less attractive to thieves than well‑known luxury models.
  • Strap comfort and material (metal vs leather vs cheap bands) is debated, especially around weight, hair‑pulling, and typing comfort.

Alternatives, DIY, and Broader Watch Culture

  • Many propose cheaper or more “practical” options (Casio, G‑Shock, Garmin, Seiko, Yeswatch, NH35/SeikoMods), including hackable and e‑paper‑like devices.
  • Several describe sub‑$100 or <$500 “custom” or semi‑programmable watches as more fun and accessible than five‑figure Swiss pieces.
  • Others discuss fully DIY mechanical watchmaking; feasibility is contested due to time, tooling, and design complexity.
  • Thread touches on smartwatches and phones: high‑end mechanical sales remain strong while lower‑end segments have been hit by wearables.
  • Some emphasize analog vs digital time “mental models” and the appeal of depth and 3D mechanics versus flat screens.

Longevity, Investment, and Heirloom Potential

  • Pro‑mechanical voices highlight decades‑long lifespans, repairability, and potential value retention or appreciation.
  • Critics counter that even replacing smart/fitness watches periodically often won’t total five‑figure sums, so “saving money” via one luxury watch is doubtful.
  • Several like the idea of such a piece as a personal story and future family heirloom, independent of financial return.