Southwest Airlines now available on Google Flights
Availability on Aggregators & Google Flights
- Several commenters didn’t realize Southwest wasn’t on consumer aggregators and therefore rarely considered it.
- Others note Southwest fares have long been visible in corporate/GDS channels and some portals (e.g., bank travel portals), but not broadly on OTAs.
- Many expect its inclusion in Google Flights to increase competition and consideration, though some worry flights will become more crowded.
Pricing, Fees & Regulations
- One camp frames Southwest’s past absence as resistance to misleading comparisons where its all‑in fares looked worse than low base fares plus hidden fees on other airlines.
- Another camp thinks the main issue was commissions and GDS/aggregator fees, not principle.
- There is disagreement over whether previous comparison UIs were “misrepresentations” or adequately showed total prices; some point to new U.S. rules on fee disclosure as a turning point, others say Google Flights was already fairly transparent.
Southwest Policies & Perks
- Praised features: two free checked bags, no change fees, easy rebooking for credits (often non‑expiring), and the Companion Pass (unlimited companion travel during validity).
- Some say these policies make Southwest a default choice domestically; others find it often more expensive on their routes.
Boarding Model & Seating Debate
- Unassigned “cattle call” seating is polarizing.
- Pros: faster boarding, egalitarian feel, no paid seat assignments. Some like gaming check‑in or paying modestly for earlier boarding.
- Cons: stress, “hunger games” vibe, risk of families or groups being split, and inability to relax or arrive late to boarding.
Customer Service & Reliability
- Multiple anecdotes highlight humane treatment in irregular operations, flexibility in rebooking, and generous credits.
- Others recall major meltdowns tied to outdated scheduling/operations software and fear future disruptions if systems aren’t modernized.
Comparisons with Other Airlines
- Some prefer majors (Delta, Alaska, etc.) for assigned seats, premium cabins, lounges, and elite perks, saying prices can be comparable or better.
- Others argue Southwest offers “elite‑like” flexibility to all customers without nickel‑and‑diming.
- Debate over the significance of never having filed bankruptcy: some see it as a positive stability signal, others question what it implies about pricing and costs.
Legal / Data Access Issues
- Brief discussion of Southwest suing sites that scrape its fares; commenters wonder how this fits with precedents like hiQ v. LinkedIn, but details are unclear.