15 years ago, I helped design Google Maps
Google Maps’ recent visual redesign, especially its new teal-heavy color palette and denser on-screen widgets, is drawing criticism for lower contrast, harder-to-read streets and terrain, and a general shift away from “map as navigation tool” toward “map as ad-driven place finder.” Commenters argue that POI pins and sponsored locations increasingly crowd out essentials like street names and clear land-use distinctions, making the app less useful for pedestrians and power users even if drivers may benefit. Many see this as part of a broader trend at large tech companies where product changes are driven by growth metrics and promotions rather than usability, prompting some users to explore alternatives like Apple Maps, OpenStreetMap-based apps, and niche navigation tools.
Perception of the new color palette
- Many find the new teal/mint scheme low-contrast and “washed out,” saying roads, water, and green spaces blend together, especially at night or in sunlight.
- Specific complaints: highways vs smaller roads harder to distinguish; parks vs water vs fields all look similar; “areas of interest” yellow now nearly indistinguishable from buildings.
- A minority report improved readability, especially while driving, saying roads and crossings stand out more and colors are closer to traditional paper maps.
- Some speculate about accessibility or new-screen calibration as motives; others argue the changes clearly reduce distinguishability, especially for non-drivers.
UI clutter, widgets, and icons
- Frequent criticism that the map is “sacred real estate” but is overlaid with pills, buttons, and widgets (gas, hotels, etc.) that obscure information.
- Others defend on-the-map controls (e.g., “Home,” gas stations) as essential for quick actions at stoplights and for discovery.
- Debate over icon-only buttons vs labeled buttons: some want labels for clarity; others prefer icons to save screen space.
Maps as navigation/ads vs general-purpose maps
- Strong theme that Maps has shifted from “map” to “wayfinder + ad surface”:
- Fewer street names and contour labels; POI pins dominate, especially businesses.
- Reports of random home-based “businesses” and chain stores being over-emphasized.
- Some attribute POI prominence and label suppression to monetization and sponsored listings; others argue users more often care about groceries/cafés than schools or municipal buildings.
Labeling, zoom, and auto-zoom issues
- Widespread frustration with:
- Street names that disappear when zooming in, or never appear even at maximum zoom.
- Elevation and contour labels that vanish when zoomed.
- Aggressive auto-zoom and panning during searches and route planning, which makes it hard to maintain context or inspect something along a route.
- Several posters claim designers and PMs systematically favor POI icons over street names for both aesthetics and revenue.
Drivers vs pedestrians/cyclists
- Non-drivers say the design is car-centric: highways are visually dominant; forests vs fields vs other land uses are not clearly differentiated; tram/train lines are hard to see.
- Cyclists and walkers want distinct map modes where bike paths, footpaths, and terrain features are more prominent, not just an overlaid “biking” layer.
Configurability and product direction
- Many ask why users can’t choose themes, toggle density of street names, or simplify the UI; responses note state explosion and maintenance costs as reasons big companies avoid high configurability.
- Several comments frame the redesign as PM-driven “change for promotion,” with internal dogfooding feedback allegedly ignored.
- Some participants like the overall refresh and argue periodic revitalization is normal and necessary.
Comparisons and alternatives
- Multiple users contrast Maps unfavorably with Apple Maps, OSM-based apps (OSMAnd, Organic Maps), specialized public-transit apps, and national mapping agencies (e.g., Swiss, UK) that offer clearer, more detailed cartography.
- A few still praise Google’s satellite/3D globe and public transit integration as standout features despite UI regressions.